Recent DVLA Personalised Registration Auction Makes History
The recent DVLA Personalised Registration auction saw a new record for third place in the list of the most expensive plates ever sold.
Retired businessman Ian Guest paid £222,000 (£287,792 including fees) for his new vehicle registration plate IG 1. This makes it the third most expensive private registration to be purchased from the DVLA in history.
Guest said: “That was incredible. When the price went to £100,000 everything really became a haze. My wife expected me to pay between £240,000 and £260,000 but in all honesty, I never thought it would go so high. That said, I drove down with a limit of £400,000 in mind!”
The registration 25 O was purchased in 2014 for a staggering £400,000, making it the highest-selling private registration in history. Second in the list is the registration 1 D, which sold for £285,000 in 2009. Guest’s purchase marks a victory for both buyer and seller in the DVLA’s 30th Anniversary auction.
Only one registration remained unsold at the end of the auction, however 34 YOL was quickly snapped up at the weekend for its £1,200 reserve, marking a 100% sales success for the DVLA.
Jody Davies, DVLA Personalised Registrations’ Senior Sales Manager, said: “What a phenomenal result! DVLA Personalised Registrations has been selling registrations since 1989 and yet we have never recorded a complete 100 per cent sales conversion from our multi-day auctions, until now.
“We had high hopes for our 30th anniversary and it certainly delivered. Selling every registration for the first time for a multi-day sale and setting a record for the third highest priced personalised registration is quite astounding. It proves once again that the popularity in personalised registrations is as prevalent as ever.”