Recent DVLA Personalised Registration Auction Makes History

The recent DVLA Personalised Registration auction saw a new record for third place in the list of the most expensive plates ever sold.

Ian Guest with IG 1

Retired businessman Ian Guest paid £222,000 (£287,792 including fees) for his new vehicle registration plate IG 1. This makes it the third most expensive private registration to be purchased from the DVLA in history.

Guest said: “That was incredible. When the price went to £100,000 everything really became a haze. My wife expected me to pay between £240,000 and £260,000 but in all honesty, I never thought it would go so high. That said, I drove down with a limit of £400,000 in mind!”

The registration 25 O was purchased in 2014 for a staggering £400,000, making it the highest-selling private registration in history. Second in the list is the registration 1 D, which sold for £285,000 in 2009. Guest’s purchase marks a victory for both buyer and seller in the DVLA’s 30th Anniversary auction.

IG 1 at Auction

Only one registration remained unsold at the end of the auction, however 34 YOL was quickly snapped up at the weekend for its £1,200 reserve, marking a 100% sales success for the DVLA.

Jody Davies, DVLA Personalised Registrations’ Senior Sales Manager, said: “What a phenomenal result! DVLA Personalised Registrations has been selling registrations since 1989 and yet we have never recorded a complete 100 per cent sales conversion from our multi-day auctions, until now.

“We had high hopes for our 30th anniversary and it certainly delivered. Selling every registration for the first time for a multi-day sale and setting a record for the third highest priced personalised registration is quite astounding. It proves once again that the popularity in personalised registrations is as prevalent as ever.”