Research Reveals Top 10 Fears from Car Buyers

Research reveals the top 10 things customers worry about when purchasing a new car.

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Digital vehicle marketplace AutoTrader have conducted a study of 2,000 motorists to reveal buyer’s biggest fears when acquiring a new vehicle.

According to the study, 9 in 10 Brits admit to being bad at haggling and 89% commented that they found haggling embarrassing or uncomfortable. Of those that do, 38% admitted that they are not confident in their ability.

 

The Top 10 car buying worries among Brits

1

Having to haggle, negotiate and barter with someone on the price

41%

2

Hidden costs

39%

3

Worrying about making the wrong decision

28%

4

Having to wait a long time to actually receive the car after buying it

25%

5

Finding car terminology and jargon confusing

23%

6

The amount of time it takes to go through the process of purchasing

21%

7

Not properly understanding the financial options available

20%

8

Not knowing what questions to ask

19%

9

Not knowing the long-term running costs

18%

10

Conflicting reviews on cars

16%

 Contactless-car-vending-machine-trailer.jpg

To try to combat these common worries, AutoTrader introduced a contactless vending machine in the heart of London. Inside the unit sits the electric Renault ZOE for £16,000 – saving £6,470 off the Recommended Retail Price.

The hope is that a vehicle on offer with a pre-haggled price and little dealer interaction might spur sales – supported by statistics that show 68% of Brits think online car sales might make pricing more consistent and clearer.

A spokesperson for Auto Trader said: “Buying a brand-new car is an exciting experience, but it can often be tarnished by anxiety around haggling and knowing whether you’re looking at the right price.

“So today we’re showcasing a real-life version on what can be found on Auto Trader; brand new cars at transparent pre-haggled prices that you can drive away today.

“The only difference is that this Renault Zoe can be purchased at the touch of a card, testing London car buyers’ appetite for electric cars as well as a more instant purchasing future.”